Bata City Box


Bata City Box


Florence, Italy


Commercial buildings

Bata City Box

Florence | Italy

Bata is one of the most important companies in the worldwide footwear industry. For this reason the concept of Bata Superstore has been completely renewed, through a new lighting project developed in collaboration with Bata Technical Department. The intervention with light on colours, to highlight the particular characteristics of each area of the store, was a pictorial exercise of great interest, made possible by a cutting-edge lighting technology. Light is indispensable to present products, create atmosphere, communicate the identity of a shopping area. Its use contributes to the aesthetic quality of the environment, to the way it is emotionally perceived and increases environmental expressiveness and interaction.
Bata City Box Bata City Box Bata City Box